Features that bring marketing and sales closer
Zoho Marketing Automation is an automation platform that helps attract visitors to your website, turn anonymous visitors into leads, and convert leads into loyal customers.
Lead Management - From generating leads to understanding their online behavior and evaluating them for sales—manage your entire lead cycle.
Lead Generation - Get more leads by adding our signup forms and smart popups on your landing pages. You can also bring leads from GoToWebinar and Eventbrite, or sync your CRM leads.
Behavioral targeting - Understand the online behavior of your leads and use that information to tailor messages to them. Create profiles for every visitor based on their browsing behavior so you can give them exactly what they want.
Multi-channel marketing - Drive brand awareness by establishing a connection with your audience on platforms they use. Plan your marketing activities across mediums, allocate a budget, and realize your ROI.
Engagement marketing - Relevance is the key to good customer engagement, so build engagement programs that help you foster strong customer relationships.
Analytics - Get in-depth reports on your lead growth, campaign performance, and revenue generation.